Frequently Asked Questions

I can write in my name or as your ghostwriter. The most commonly requested writing services are: 

  • Blog posts
  • Newsletters
  • Patient educational materials
  • SEO optimized web content
  • News articles for patients or professionals
  • E-learning modules
  • White papers
  • Continuing Medical Education (CME)
  • Presentations (PowerPoint)

As a medical professional, have you seen all the recent articles on COVID? Do you wish you had the time to write accurate, interesting content that would draw your patients to your website? Well, I can do that for you. 

You only have so much time. I have been writing professionally for years. I can write your blog and web content, optimize its SEO, and publish it for you. 

Your website can do the following:

  • Attract new patients to your practice
  • Show your personality and demonstrate your professional goals
  • Help build your network
  • Market you and your practice

I can help you effectively compete with all the online telemedicine and online medical practices that have flooded the market since 2020. 

  1. If you reach out to me with a general idea of what you want.
  2. We can schedule a complimentary 30-minute session to explore your goals and needs. 
  3. You provide me with a list of topics, if you want a series of posts, or I can provide you one based on what I have learned about your goals. 
  4. You approve the blog post topics and the timeline.
  5. I write your 1st post and return it to you before your deadline.
  6. You have 48 hours to request any revisions. Each blog post includes one round of revisions to make sure the tone and content meets your needs. 
  7. Your blog post is returned ready to post.
  1. Blog posts are generally 800-1000 words. I can write them any length you prefer. 
  2. Each post includes a keyword, 2-3 inbound links, 2-3 outbound links, references that are cited in APA format or direct linked (your preference), and a stock photo if requested. 
  3. A price will be determined based on the length of the blog post or article and the amount of preliminary research required. 

Copy writing and SEO content strategy:

  1. Pick topics based on keyword searches that will bring readers to you based on your target demographics. I will start with Moz Keyword Explorer.
  2.  Next I will optimize you title with Headline Analyzer 
  3. Optimize headers and sub-headers
  4. Use inbound and outbound links strategically
  5. Check and optimize readability and grammar
  6. Use Yoast SEO to verify that I am hitting the SEO targets
  7. Source images and infographics
  1. Email is the best form of communication, but I can work with your preferences.
  2. Client satisfaction is important to me. One round of revisions is included to make sure I hone in on your style and target audience. 
  3. I do not offer refunds, but will be happy to discuss a strategy to make sure you get a product that represents you well. 
  4. You own the writing. I can write it under my name or ghostwrite it, whichever you prefer. If I ghostwrite it the relationship will be confidential.
  5. I never reuse or re-purpose my writing. Content written for you will be unique to meet your purpose.

Writing good content that represents your brand and personality, is original, and is thoroughly researched takes time. A full contract will be in place before the project starts which includes payment terms, length of written content, content format, detail for SEO, and approved hours for research. Payment is through Paypal or Upwork. For larger projects a down payment is requested. 

Instructional Design Questions

  • Backwards Design
  • ADDIE
  • Bloom’sTaxonomy
  • Multimedia Principles
  • Andragogy
  • Instructional Systems Design
  • Goal Based Scenarios

 

  • Conducting a needs analysis
  • Developing learner personas
  • Analyzing tasks
  • Designing curriculum
  • Writing curriculum
  • Responding to feedback
  • Quality assurance