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I help online medical businesses differentiate themselves by writing effective content that engages and connects with their customers.

Medical Writing Services Optimized For SEO

For Hospitals/Health Systems, Healthcare Marketing Agencies, Pharmaceutical Companies, Online Physician Practices, and Medical Businesses

SEO-friendly blog posts, articles, webpages, emails, CME, and white papers in the healthcare sector.

Contact Me

Your Content Strategy Plan

Choose your package: Whether you need a content package, articles, white papers, or emails we can customize a package for you.
Let me know your timeline: As a full-time freelancer, I can meet just about any deadline.
Get refreshed content that gets you noticed!

Services

White Papers

It’s hard to stand out in the crowded online healthcare industry. Writing an informative white paper is a great way to increase your visibility and attract new patients.

Health Care Blogs and Articles

I’ll create high-quality blog posts, articles, newsletters, and other web content that is accurate, relatable, interesting and optimized for SEO.

Emails

If you are trying to achieve inbox zero, you hate emails. If you get a well-written email that provides the information you need at the time you need it, well that is a different story. Let me help you write that email!

Editing

Don’t spend time reworking something you’ve already spent hours working on—I’ll edit it for you. You have better things to do!

Leann Poston

Medical Communications Writer

Instructional Designer

Licensed Physician, MBA, M.Ed.

Medical Writing That Gets Results

Even the most prosperous medical practices and companies struggle to stand out in the crowded online healthcare industry. You know you provide outstanding medical care, but you’re having trouble communicating your brand message clearly on your website. Writing about yourself is hard! As a physician and medical writer who has three decades of experience in the medical, business, and education sectors, I can help you tell your story in a way that attracts more online business. Great copy is an asset that brings ROI to your online business because the written word is powerful and persuasive.

I have worked with dozens of physicians, medical business owners, and pharmaceutical companies to produce content and copy on time and within budget.

Whether you need a single article or blog post or a partner for the long-term, I would like to hear more about your project.

Content for Every Audience

Patients
Health Consumers
Health Care Professionals

Companies I have had the pleasure of working with:

“I have worked with Leann on several nursing assessment projects. Leann is professional and prompt, especially at meeting tight deadlines. She has a broad range of medical experiences, which makes her a valuable resource when working on a project with many different medical topics.”—Erica Ringel, O’Donnell Learn.

Erica Ringel

O'Donnell Learn

“I’ve worked with Leann on a number of assignments over the past couple of years. Her work on every one of these assignments has been absolutely top-notch. Her writing skills are impeccable, and she’s deeply conscientious about the quality of material that she’s delivering. Leann is frequently able to deliver her work in advance of the agreed upon schedule. I really could not recommend her highly enough for any writing/research/instructional design needs you may have.”

Steve Slovacek

Director of Media and Course Creation

“Leann developed a superb career counseling system for the medical students. This included newsletters, a website and frequently multiple personalized counseling sessions. She interviewed all the pertinent individuals to establish this new system and addressed a program deficiency.”

Dr. Mary McCarthy

Chair, WSU Department of Surgery

“Leann is knowledgeable, thoughtful, follows through on what she commits to, and not afraid to separate the wheat from the chaff.”

Dr. Therese Zink

Fulbright Scholar at Fulbright Program

“Leann Poston is an educator who has always been out front in terms of innovation in the classroom. Her classroom techniques are adapted to individual student needs while balancing efficiency. As a colleague, I was amazed at the online resources she created. It is no surprise to me that she now has her own company centered on technically innovated teaching methods.”

Dr. Martha Carter

Carroll High School

“I have been lucky to work with Leann, in several ways, including on committees and in tandem. Leann is an excellent leader and team-member. More than a consummate professional, she is intelligent and applies it in a honest and conscientious manner. Her work is well researched and organized, as she examines many facets of her task to get the best information and approach. She works very well with students, and gives extra to them when needed. She has made a marked positive impact on the students that she worked with and the programs that she took on. She seeks creative ways to handle an issue with an eye to the changing world and needs of the population she serves. I watched her seek a master’s degree to improve her work, and come out an expert. Her ability is beyond reproach, as she learns new areas and practices with dogged determination. She has honestly been an example to live up to for myself, students, and co-workers. I can’t recommend her high enough for any endeavor she takes on.”

Amber McCurdy

Central State University

“It’s my pleasure to recommend Leann, for development of content, online module and training development using Articulate Storyline. As the owner of LTP Creative Design, LLC, Leann has 12 years of teaching experience and a M.Ed. in Instructional Design and Curriculum Development. I’ve worked with Leann for almost three years and can attest to her strength of character and compassion for others. She plays an important and active role as the Director of Admissions and Professional Development Assistant Professor at the Wright State University (WSU) Boonshoft School of Medicine (BSOM). In this capacity, she meets with all medical students on an ongoing basis to answer questions in the realm of medical career progress and specialty choice. She advises students about the pros and cons of a specialty and any difficulties they may have making a choice. On a more personal level, Leann is an all-around lovely person. She’s thoughtful, reliable, and warm. I admire the fact that Leann has worked hard to get where she is today, and she truly deserves all the success that has come her way as a parent, business owner and faculty at BSOM. I look forward to seeing all the good that she will continue to do in her accomplishments.”

Laura Johnson, B.S.B.M., M.Ed.

Academic Advisor, Wright State University

See what we are talking about on the blog

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Build a Chatbot using Snatch Bot

In this blog, I will set up a simple chatbot that collects an email address and asks a few simple questions. The bot will then be deployed to a WordPress website.

Checking Your Website for Accessibility

I used the web accessibility evaluation tool to check my updated website. In this post learn about my website acccessibility errors, alerts and features.

Instructional Design Process

A full-example of the instructional design process is demonstrated with an example of using new technology in medical school admissions.

Cognitive Load in Multimedia Learning

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